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BornFit's Buzzing!

For media inquiries, please contact:

Amy Yanda-Lee, Principal
P: 303.325.3105

amy@bohemepr.com

Fleet Feet Chicago - Piper's Alley

Mom's Night Out Fashion Show featuring BornFit!

Watch the video here!

NBC Good Morning Arizona, February 01, 2010 

BornFit Workout Wear featured on Good Morning America with Kathleen Tomes! Watch the clip here.

FOX Houston, January 29, 2010 

Model showing new BornFit styles, Elyse Jacket in Tuscan Teal and Princeton Crop Pant in black. Watch the clip here!

NBC Houston, January 28, 2010 

Watch the lovely Kathleen Tomes chat about BornFit while sporting the Torrey's Full Zip jacket in Mint Jewel.

South Jersey Mom, January 2010

BornFit was named a must have product under the 'just born' category in South Jersey Mom Magazine!

Denver's 9News: Gadget Gift Ideas, January 2010

Looking for a gift for the active mom in your life? How about a Bornfit Mommy Bag? There is Biker Mama, Fore Mom (golf), Run Mommy Run, Zen Mommy, and Love Mum (tennis.) All sets are packaged in a BornFit cinch bag with waterbottle. Comes in women's fitness and maternity active wear styles!

Pregnancy, October 2009, Best Birth Workout with golf great Annika Sorenstam

The greatest women's golfer of our time is designing a challenging new course for herself-motherhood-where the only birdies she'll see will be in her new nursery. Here's how she stays fit to prepare for the best birth.

Read her interview with BornFit.

Mothering, October 2009, Strokes of Genius

BornFit's Passion Pink Wilder Maternity Skort was chosen and featured in the product review!

Oxygen Magazine, August 2009, Motivation Fit for Two

With extra belly room and longer cuts, the BornFit maternity collection has all your mommy needs covered.

Women's Running Magazine, May/June 2009, Baby Onboard

Avid runner and new mom, Lisa Jhung, chronicles her pregnancy experiences-=from just trying to keep moving to her return to racing.

Shape, June 2009, Fit Baby on Board

"Here's what to wear to the gym when you're expecting: stylish, bump-flattering maternity pieces that are comfortable, functional, and have performance features."

Women's Health, June 2009, BornFit Giveaway

Congrats Dina for winning the BornFit Sunlight Tee and Wilder Skort from Women's Health!

Pregnancy, February 2009, Secrets of a Celebrity Trainer
"Your pregnancy workout will not only help you through your labor, it will also let you maintain your strength so that you can get back in shape easier," says celebrity trainer Ramona Braganza, who trains Jessica Alba and Halle Berry.

Today's Parent Pregnancy Magazine, May/June 2009 Fitness styles that work for you

When you're exercising, the last thing that you want to worry about is your top riding up or your pants rolling down. These pieces are designed to grow with your expanding belly and wick away sweat for a more comfortable workout.

BornFit featured on 9News with Susie Wargin, February 2009
A Valentine treat for Moms...BornFit has redefined athletic wear specifically with "Mom" in mind. Not June Cleaver, but today's Mom who is balancing work, kids, husband and exercising.

Watch the news clip here!

BornFit featured on ABC 7 Chicago!

Fitness gear for mom: It's a present that will improve mom's well-being -- BornFit maternity wear from Fleet Feet Chicago.

Watch the news clip here!

Denver Life Magazine, May/June 2009 featured BornFit co-founders Lisa Welch and Julie Hill!

Philanthropists share a common goal: they choose to donate their time and resources in support of socially beneficial causes.

BornFit featured on 9News!
Lisa and Julie hope their clothing inspires all women to stay fit.
Rebecca Heaton, editor of Rocky Mountain Sports Magazine with Susie Wargin during Wargin's Workout!
BornFit offers tops and bottoms-and even a skort-that are uniquely designed with comfy waistbands and stretchy fabrics that adjust to your changing body shape during pregnancy. Best of all, they're designed to be worn after pregnancy, too.
BornFit Antero pant review on the Today Show!
"A great Colorado company called BornFit has come to the rescue. They built perhaps the ultimate maternity pants for both before and after the baby's born...."
Pregnancy Magazine, January/February Issue 2009
"Its a baby, not a speed bump! Don't let pregnancy stop you from staying fit." Featured BornFit product: Sunlight Tee in Mint Jewel
Pregnancy Magazine, Gear & Style Fall 2008
Fit For Baby: Ten products to keep you on track. "Exercise clothing that sees you through pregnancy and postpartum. BornFit Lindsey Tee in Mint Jewel and Crestone Pant in Charcoal"
Walk! Magazine, 2008 Gift Guide
"Are you at a loss for what to give your favorite walker for the holidays?...Check out these great gift ideas for walkers chosen by our selection committee."
Mothering Magazine, September/October 2008 Issue
Strokes of Genius
Denver Life Magazine, September/October 2008 Issue
Commit to be Fit. "(BornFit's) mission is to encourage and promote active and healthy lifestyles among all women, particularly mothers and their children."
Easy Living Magazine,
Athletic Wear for Women's Changing Bodies. "Though (BornFit) originally designed athletic wear for pregnant women, Lisa Welch and Julie Hill quickly found that 90 percent of their customers wanted comfortable clothing they could also wear post-pregnancy."
Sisterhood of the Shrinking Jeans
"I recently had the opportunity to review the Sunlight Tee. I was so happy to see that it was a longer length; I have had so many problems with "too-short" workout tops. It fit great and was very comfortable. The mint jewel color is lovely too! I would highly recommend this shirt for anyone - it is also offered in their Maternity line!"

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Other Features

Women Entreprenuer, April 6, 2010

Lisa Welch discusses BornFit's Motherhood of the Traveling Shirt campaign and where the idea originated.

Run Faster Mommy, February 7, 2010

"The BornFit line offers basic high quality products that will work for every woman."

Fit Mom Profile: Julie Hill, January 21, 2010

"Julie dreamed up a brand that would get moms out hiking and in the outdoors through pregnancy and beyond." What are Julie's fitness goals for 2010? Find out here.

The Bump Wear Project, January 1, 2010

"This maternity clothing range claims to be unique because of their comfortable waistbands and stretchy fabrics can be worn throughout pregnancy and well beyond baby ’s arrival but what we like is the simplicity of the range. It has what you need with no unnecessary frills. Perfect. We also like the kits such as Biker Mama and Fore Mom saves you having to shop around to get all the bits you need."

Shredheads, December 2009

The Shredheads Holiday Guide featuring BornFit!

Maternityandstyle.com, Fall 2009

Interview with Kristen Morris: Designer of BornFit

"BornFit is different in the respect that we are creating athletic apparel to keep mom's active and happy (hello endorphins!) during and after pregnancy. BornFit is mom owned and mom driven. We are unique in that we offer a 'relaxed fit' which is slightly longer and looser than traditional athletic apparel."

Mile High Mamas, December 2009

Product Review: BornFit Women's Activewear - The Elyse Jacket

"...I love this jacket! It’s light, but warm. It’s not bulky, and it’s so soft! It was so comfortable that I actually forgot I had it on, on more than one occasion. I love the detailing on the sleeve. The embroidery gives the jacket a fun, stylish flare. I love that there are two sets of pockets. There is one set of zippered pockets ... and there is a non-zippered pocket on top of those, so that there is space to keep your hands warm without losing any contents of the zippered pockets."

Gear.com, July 2009

"I can’t describe my relief when I learned about BornFit maternity sportswear. In a word, WOW! Not only are the clothes incredibly stylish, but their moisture-wicking, wrinkle resistant poly/spandex fabrics help keep you cool so you can kick up your workout that much more if you choose."

Power Princess, July 2009

Great Workout Wear During Pregnancy!

"They designed clothing with breathable fabric, moisture-wicking styles, and fun colors!"

WorkoutMommy.com, June 2009

Workout Clothing for pregnancy and beyond

"This is exactly the shirt that every exercising pregnant mommy needs!  I absolutely LOVE it and want to wear it every.single.day! Not only is it super comfortable, but it fits my growing body in all the right ways."

MomFinds.com, Apr 27, 2009

Be a BornFit Mom: Exercise Clothes with Comfort and Style

"I spend a good portion of my day in exercise clothes.  While the comfort cannot be beat, I want to look put-together as well.  The Joanie Gaucho by BornFit satisfies both these needs.  They are comfortable enough to wear all day long, and I don’t feel like I am sacrificing anything in the style department." 

L.A. Splash Magazine

"The collection flatters the figure before, during and after baby. The products celebrate loving ones self and a journey toward healthy living."

L.A. Splash Magazine

Mother's Day Style and Fashion Gift Guide $25 to $40 for 2009

"BornFit was founded on the premise that we are all BornFit. The beauty of being 'fit' is that it comes in all different sizes, shapes, interests and passions."

Mile High Mamas
"If you're one of the few who is not 'in the know,' BornFit is an innovative apparel collection that creates athletic wear for moms of all ages."

Colorado Runner, December 3, 2008

"What began as athletic wear with 'mom in mind', brings more spirit to its sport by introducing the NEW BornFit Collection. Whether you're a marathon runner, practicing pre-natal yoga, or hiking the Rockies, BornFit brings the best performance to its apparel, no matter what level of fit."

Golf Fitness Magazine, October Issue 2008
Women's Apparel Performance Rankings. "The extremely relaxed fit enables moms-to-be, middle-age moms and Baby Boomers alike to wear this apparel on the course or in the carpool line."
Babble
The Magazine and Community for a New Generation of Parents. "Some people like to maintain their intense athletic lifestyle during pregnancy, and some of us just pray we won't get sweaty butt in our pre-natal yoga class. Whether you're on either end of the fitness spectrum, BornFit athletic wear has lots to offer..."
The Daily Camera,
Fashion: Style gems that distract from my boyfriend's green hair.
Denver Woman Magazine, October Issue 2008
"...Athletic clothing that was available for pregnant women seeking to exercise was entirely inappropriate for a true athlete like herself. As Welch recalls, "velour sweat suits were just not the answer to a good fitness routine."
The Bump New York, October Issue 2008
Update Your Workout Clothes. "Breathable, moisture-wicking fabrics are a must. But stretch is also important thanks to an expanding bust. The ideal? A cottom and Lycra blend. OUR PICK BornFit Lindsey Tee."
Women's Running Magazine Blog
"In most women's pregnancies, there comes a point when we have to face the facts: We can no longer wear our pre-pregnancy workout clothes..."
A Mom in Red High Heels, Lisa featured, July 22, 2008
A Mom In Red High Heels, Julie featured, June 16, 2008
BornFit is a Swanky Mom!
Lisa's Interview with Mommy Time Radio
The Denver Post
Best Walking Capri
The Full Mommy

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